V-MATRIX
With marketing budgets under increasing pressure, accountability is vital. Every marketing programme must include a structured monitoring system that enables a company to be aware of its effectiveness and, working with their agency, to respond to change if needed.
V-MATRIX, Vertical's proprietary reporting system, delivers both a structured monitoring system and the ability to respond to change on a monthly basis. V-MATRIX is a tracking, measuring and analysing tool that enables Vertical to report back in unparalleled detail on PR coverage, both online and hard copy, in the UK and globally.
V-MATRIX also incorporates all web-based marketing; measuring and tracking the effectiveness of any digital channel. In addition, Vertical's bulk email software feeds directly into V-MATRIX. Together they provide comprehensive reporting on all aspects of your email campaigns. For clients this means more detailed, accurate and faster reports.
If your agency does not provide you with this level of marketing and reporting, contact Vertical, ‘the agency that speaks your language‘.
V-MATRIX In Action…
We asked Harry Quinn, a client since 1996, what he thought was the main advantage of V-MATRIX…
'It is the high visibility or transparency that allows me to track spending. It enables us to identify where we succeed and so maximise my marcomms spend, in short "More bang for my buck".'
