V-MATRIX
With marketing budgets under increasing financial control, accountability is vital. Every marketing programme must include a structured monitoring system that enables a company to be up to date with its effectiveness and, working with their agency, to respond to change if needed.
V-MATRIX, Vertical's proprietary reporting system, delivers both a structured monitoring system and the ability to respond to change on a monthly basis. V-MATRIX is a tracking, measuring and analysing tool that enables Vertical to report back in unparalleled detail on PR coverage, both online and hard copy, in the UK and globally.
V-MATRIX also incorporates all web-based marketing; measuring and tracking the effectiveness of any digital channel, for example online pay-per-click campaigns. In addition, Vertical's new bulk email software feeds directly into V-MATRIX. Together they provide comprehensive reporting on all aspects of your email campaigns, such as click-throughs and sample requests. For clients this means more detailed, accurate and faster reports.
Unless your agency delivers this level of support and monitoring then they are failing in supplying an integrated system.
Services
ConsultancyCreative
Digital
PR
Exhibition
V-MATRIX
V-MATRIX In Action…
We asked Harry Quinn, a client since 1996, what he thought was the main advantage of V-MATRIX…
'It is the high visibility or transparency that allows me to track spending. It enables us to identify where we succeed and so maximise my marcomms spend, in short "More bang for my buck".'
