Public Relations
Successful marketing strategies seldom operate without PR. With 20 years of technical PR expertise, Vertical offers an exceptional PR service that delivers a focused message and seamlessly integrates with other campaign elements.
Vertical's approach to PR is carefully considered and structured to ensure effective communications. Our understanding of clients' products, current industry trends and issues, plus our in-depth knowledge of media interests allow us to find the 'sweet-spot' in media campaigns ensuring maximum editorial coverage.
When it comes to tracking, we don't use the AVE measure to see how much it would have cost you to buy the equivalent advertising space, we use our proprietary V-MATRIX system, which marks the coverage for quality. This means you can see exactly how effective your PR strategy is for yourself.
