Creativity knows no bounds at Vertical Marketing, as demonstrated with a key client, Rebound Electronics, winning the accolade of ‘Most Creative Marketing Campaign’ at a recent industry dinner.
The award was presented as part of ES Live 2012, an exhibition specifically focused on the UK electronics component industry, held on 24 May this year. Readers of Electronics Sourcing (ES) magazine voted for the campaign as ‘Most Creative Marketing Campaign’. The campaign aimed at driving visitors to Rebound’s stand at the exhibition.
Campaign elements included competitions relating to the Olympics, email marketing, editorials, adverts, social media, design materials and giveaways, all combined into an integrated creative marketing strategy. It was extremely successful, with readers of ES rating Rebound’s activities as more creative than any other exhibitor’s pre-show publicity.
David Myers, Rebound Group Marketing Director said, “We’ve worked with Vertical on many marketing initiatives, and creativity is definitely one of their strong points. As business becomes more and more competitive, a company needs to stand out from its competitors for all the right reasons,” said David. “Working with Vertical, we’ve been able to do this, achieving some remarkable growth over the past 5 years, and I’d like to thank their creative team plus Electronics Sourcing’s readers’ for recognising this and voting for us.”
Paul Barlow, Vertical’s managing director said, “It’s fantastic that Rebound has been highlighted nationally through this award, and to be recognised by the readers of one of the UK’s leading electronics trade magazines. We strive to help all our clients develop their brands to stand out from the crowd and increase sales in their respective markets, not only through creative design, but also creative strategies, unique solutions and inspired marketing activities.”
Vertical is an integrated strategic and marketing communications agency, providing services to clients in B2B technology industries globally. With over 24 years’ experience, Vertical works with clients to create intelligent, customised marketing strategies and solutions. For more information click here or call 01202 842250.
Published: 27th June 2012