General News

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Vertical is celebrating its 25th anniversary!






We’re delighted to be celebrating our 25th anniversary! This past quarter of a century has been quite a journey. Thank you to all our staff, customers, partners & colleagues for helping us have such a successful history. With all the…

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Vertical Client Wins Award for Creativity

ES Live award






ES Live awardCreativity knows no bounds at Vertical Marketing, as demonstrated with a key client, Rebound Electronics, winning the accolade of ‘Most Creative Marketing Campaign’ at a recent industry dinner. The award was presented as part of ES Live 2012, an exhibition…

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B2B Marketing Efforts Must Work To Shorten Procurement Cycles






According to research (SiriusDecisions), B2B procurement cycles have lengthened 22% over the past five years: a significant increase that must be addressed by B2B agencies and their clients, this according to B2B specialists Vertical Marketing (Wimborne). The reasons for longer…

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Twitter Statistics… Believe at Your Own Risk

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Screen Shot 2011-10-25 at 3_05_09 PMLike Internet stats in general, these numbers may not be true but there is some truth in them. What they seem to say is that Twitter can be a good platform for reaching emerging countries; and since 2009, Twitter has…

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LinkedIn #2 Social Media Platform in US






This July, LinkedIn become the No. 2 social networking site in the United States. LinkedIn had 33.9 million unique visitors in June in the U.S., compared to MySpace´s 33.4 million; Facebook had 160.8 million. Short messaging blog Twitter is closing…

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What´s the #1 Skill You Need To Be an Effective CEO?






A recent IBM survey polled 1,541 CEOs, asking respondents to rank in order of importance a list of the most essential qualities needed by effective business leaders. Surprising results, really. One would think that things like ´fairness,´ ´openness´ and ´humility´…

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Success of the CAB meeting






“I wasn’t entirely sure what to expect from the CAB, however I found the session extremely useful and worthwhile. It’s a great way of communicating our feedback and ideas, as well as meeting with other Vertical clients, and sharing ideas…

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The not-so-young American is back…






The not-so-young American is back… as Bowie might say… Nick Lester is back with Vertical Marketing after an 8-year hiatus. He was part of the Vertical team through the 1990s, running the US office. After a few years as creative director…

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Business continuity for our clients






We´ve updated and improved our data protection strategy to ensure business continuity for our clients. The plan includes insurance for lost files, lost work and lost data if there should be a fire, flood, or other disaster. We want to…

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Project management two years on…






Vertical ‘celebrates’ the second anniversary of it’s online project management system. Introduced in 2009 as a way to help staff and clients managed current project goals and developments, and exchange large files (up to 100 Mb) from anywhere in the…

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