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We're delighted to be celebrating our 25th anniversary! This past quarter of a century has been quite a journey. Thank you to all our staff, customers, partners & colleagues for helping us have such a successful history. With all the current exciting changes in the world of marketing,…
Read the full articleCreativity knows no bounds at Vertical Marketing, as demonstrated with a key client, Rebound Electronics, winning the accolade of ‘Most Creative Marketing Campaign’ at a recent industry dinner. The award was presented as part of ES Live 2012, an exhibition specifically focused on the…
Read the full articleAccording to research (SiriusDecisions), B2B procurement cycles have lengthened 22% over the past five years: a significant increase that must be addressed by B2B agencies and their clients, this according to B2B specialists Vertical Marketing (Wimborne). The reasons for longer cycle lengths are…
Read the full articleLike Internet stats in general, these numbers may not be true but there is some truth in them. What they seem to say is that Twitter can be a good platform for reaching emerging countries; and since 2009, Twitter has become more of an international phenomenon and not just another USA fad. The…
Read the full articleThis July, LinkedIn become the No. 2 social networking site in the United States. LinkedIn had 33.9 million unique visitors in June in the U.S., compared to MySpace´s 33.4 million; Facebook had 160.8 million. Short messaging blog Twitter is closing in on MySpace, with 30.6 million, and…
Read the full articleA recent IBM survey polled 1,541 CEOs, asking respondents to rank in order of importance a list of the most essential qualities needed by effective business leaders. Surprising results, really. One would think that things like ´fairness,´ ´openness´ and…
Read the full article“I wasn’t entirely sure what to expect from the CAB, however I found the session extremely useful and worthwhile. It’s a great way of communicating our feedback and ideas, as well as meeting with other Vertical clients, and sharing ideas and experiences", said David Myers, Group…
Read the full articleThe not-so-young American is back… as Bowie might say… Nick Lester is back with Vertical Marketing after an 8-year hiatus. He was part of the Vertical team through the 1990s, running the US office. After a few years as creative director for a large cosmeceutical/nutraceutical…
Read the full articleVertical ‘celebrates’ the second anniversary of it’s online project management system. Introduced in 2009 as a way to help staff and clients managed current project goals and developments, and exchange large files (up to 100 Mb) from anywhere in the world, the system has proven to…
Read the full articleWe´ve updated and improved our data protection strategy to ensure business continuity for our clients. The plan includes insurance for lost files, lost work and lost data if there should be a fire, flood, or other disaster. We want to indemnify clients for time and work lost if the worst…
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