Anixter Component Solutions appoints Vertical for an integrated marketing approach


Anixter Component Solutions, specialists in the supply and distribution of industrial metal and plastic fasteners, plastic enclosures and components, has appointed Vertical Marketing to work with them to provide integrated marketing communications services.

As well as wanting to raise general awareness of the company with new customers, Anixter Components has a number of communications-related objectives that they want to achieve. These include co-ordinated campaigns to launch new products to existing, lapsed and new customers, to raise awareness of Anixter’s custom design and manufacturing service, and to further enhance the quality of the design and copy of existing communications materials to reflect the quality of the brand.

Using our experience, and following consultation and analysis, Vertical will adopt an integrated approach to deliver targeted messages through all communications channels, including both traditional methods such as PR and email, combined with newer methods such as social media and other online/digital channels.

Andrew Fletcher, managing director of Anixter Components said, “We chose to work with Vertical due to their industry knowledge, media contacts, and their skills and experience, which I believe will help drive our business forward to meet our objectives over the coming months.”


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