A chance meeting on the golf course...
At Vertical we are never off duty, and that includes the golf course. A chance meeting with the commercial director of LCL Electronics at another client’s corporate golf day has led to this leading contract electronics manufacturer appointing Vertical for full marketing services to increase awareness within the industry of their manufacturing capabilities.
Over the past few months we have worked with LCL Electronics on a number of marketing deliverables, starting with a website re-launch. The new website is clean and clear, with detailed information and videos to demonstrate LCL’s full capabilities. Website visitors are increasing steadily month by month and the feedback has been very positive.
To support the website and to drive traffic to it, Vertical has created regular PR, written articles for key industry magazines, and carried out a social media programme. This has included full coverage from trade shows and exhibitions through Twitter and LinkedIn, with follow-up emails.
Trevor Pope, commercial director at LCL Electronics said, “We haven’t really used a professional marketing agency before, but by working with Vertical we have seen the impact that this has had. Our website looks fantastic and we have been impressed by the coverage we have received in industry press.”