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Vertical is celebrating its 25th anniversary!






We’re delighted to be celebrating our 25th anniversary! This past quarter of a century has been quite a journey. Thank you to all our staff, customers, partners & colleagues for helping us have such a successful history. With all the…

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Anixter Component Solutions appoints Vertical for an integrated marketing approach






Anixter Component Solutions, specialists in the supply and distribution of industrial metal and plastic fasteners, plastic enclosures and components, has appointed Vertical Marketing to work with them to provide integrated marketing communications services. As well as wanting to raise general…

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A chance meeting on the golf course…






At Vertical we are never off duty, and that includes the golf course. A chance meeting with the commercial director of LCL Electronics at another client’s corporate golf day has led to this leading contract electronics manufacturer appointing Vertical for…

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Marmon Group launches new European company






When the Marmon Group decided to launch a new European division, Marmon High Performance Cable Group Europe (Marmon HPCG) , it turned to Vertical to deliver its launch deliverables. Initial requirements for the launch including new branding which reflected the…

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Vertical Client Wins Award for Creativity

ES Live award






ES Live awardCreativity knows no bounds at Vertical Marketing, as demonstrated with a key client, Rebound Electronics, winning the accolade of ‘Most Creative Marketing Campaign’ at a recent industry dinner. The award was presented as part of ES Live 2012, an exhibition…

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Enter B2B blogging…






Think of your blog as a better, more immediate, version of the monthly email newsletter. First of all there are no time constraints. If you have news, blog it now, not next month. And you don’t have to wait until…

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B2B Marketing Efforts Must Work To Shorten Procurement Cycles






According to research (SiriusDecisions), B2B procurement cycles have lengthened 22% over the past five years: a significant increase that must be addressed by B2B agencies and their clients, this according to B2B specialists Vertical Marketing (Wimborne). The reasons for longer…

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Twitter Statistics… Believe at Your Own Risk

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Screen Shot 2011-10-25 at 3_05_09 PMLike Internet stats in general, these numbers may not be true but there is some truth in them. What they seem to say is that Twitter can be a good platform for reaching emerging countries; and since 2009, Twitter has…

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LinkedIn #2 Social Media Platform in US






This July, LinkedIn become the No. 2 social networking site in the United States. LinkedIn had 33.9 million unique visitors in June in the U.S., compared to MySpace´s 33.4 million; Facebook had 160.8 million. Short messaging blog Twitter is closing…

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What´s the #1 Skill You Need To Be an Effective CEO?






A recent IBM survey polled 1,541 CEOs, asking respondents to rank in order of importance a list of the most essential qualities needed by effective business leaders. Surprising results, really. One would think that things like ´fairness,´ ´openness´ and ´humility´…

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