TDSi appoints Vertical as strategic marketing partner

“The ability to partner with an agency that understands our markets and technology means we are able to quickly implement our strategy and gain traction with our communications plan”

Vertical has been appointed by leading access control systems provider TDSi to provide strategic marketing services. Vertical successfully won the pitch for the business because of their in-depth knowledge of the security industry coupled with their clear technical marketing expertise.

Vertical’s first project will be to conduct detailed research into TDSi’s key target audiences in order to determine the most effective communications strategy moving forward.

Commenting on the appointment, product manager for TDSi, Duncan Gooch said: “During the pitch process, Vertical clearly demonstrated their in-depth understanding of our industry as well as some of the immediate issues that we face. Having the ability to partner with an agency that understands our markets and our technology means that we are able to quickly implement our strategy and gain traction with our communications plan without having to waste time bringing an agency up to speed”.