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We're always learning.
At Vertical, our whole raison d'être is ideas, and then sharing the good ones with our clients. Here you will found a selection of articles generated from experience. These articles are meant to stimulate ideas and encourage conversation about marketing, design, advertising and B2B technology.
Nothing grates more than poor use of your own language, so for any company selling overseas, getting your translation word perfect isn’t just advisable, it’s crucial. Poorly translated copy undermines your credibility and damages your brand’s reputation. It looks sloppy and doesn’t say much for your working practices to potential clients.
Read the full articleLinkedIn can help enhance your company’s marketing communications in a social media environment. Here are five business objectives LinkedIn can help achieve.
Read the full articleFor members of the B2B community, the term social media is prejudicial: it conjures up images of after-work get togethers, inane FaceBook chats and even more firvolous Tweets.
Read the full articleIt's a perfect B2B storm. The rise of YouTube, Vimeo and Flickr, coupled with the lack of effectiveness of most print ads and a tremendous improvement the quality and ease of use of video equipment have pushed video to the top of the marketer's toolkit.
Read the full articleMemorable, successful campaigns begin with an insightful story and original content.
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