“The successful launch of our Droitwich facility, combined with the professional marketing image we present, positions us exactly where we want to be…”

JCC Lighting

As the UK’s leading lighting manufacturer, JCC needed a launch event for its new manufacturing facility and application centre to reflect its significance in the industry.

The event had very short timescales, and required an integrated marcomms approach to the UK electrical and lighting industry, which included photography, corporate brochure and folder, direct mail pieces, ads, invitations, display panels, plus two multi-media presentations and a PR campaign.

In order to raise the profile of the event, England and Worcestershire cricketer, Graeme Hick, was invited to officially open the facility.

The result was a well attended and much publicised opening event, which has led to an elevated profile in the industry and positioned JCC as an even greater driving force in the lighting sector.