“It was so important for us to get this right. I walked onto the stand on the first day of the show to find everything ready to go. The exhibition was a great success”

HumiSeal

Having had several differing experiences of exhibiting at various trade shows, HumiSeal wanted to ensure that their participation at this German based regional event was maximised and so entrusted Vertical with the planning and execution.

Vertical handled all liaison with the organisers, designed the stand and arranged all the logistics to have the stand shipped and built at the venue.

At the same time Vertical contacted the pan-european target press and arranged some 20 media briefings to take place at the show. This helped maximise HumiSeal's investment in the event.

Exhibiting at a trade show can be a daunting prospect, given the levels of planning, resources, organisation skills and patience required to make it a successful investment.