“The challenge for us lay in effectively communicating important information to a wide range of customers…”

Aerco E-News

Aerco wanted to extend its communication channels with its many customers throughout the electronics market to ensure they were kept up to date about product news and information. The solution was Aerco E-News, a monthly digital newsletter designed to easily and effectively deliver the latest product news and information from the company. The design of the newsletter template also enabled the company to ensure that its customers were kept up to date with all the latest developments in the industry as a whole.

Vertical designed the original template for the newsletter and our advanced campaign software manages Aerco’s database, dealing with subscriptions, un-subscriptions and perhaps most importantly ROI reporting. The report allows the client to see exactly how many people have opened the email successfully, how many people went on to click through to the website and to what pages. Since its launch in early 2007 subscriptions have climbed from around 5,000 recipients to approximately 11,000 by December 2008.

It's this sort of full circle reporting that ensures our clients see exactly how successful their activity is and allows us to make recommendations to further enhance the effectiveness going forwards.