Digital

With over a decade of experience in digital media, Vertical understands this fast-moving discipline in its widest context, meaning we can identify where and how it can best work for your business as part of an integrated campaign to increase sales and build brand recognition.

Using the right digital strategy can optimise channel sales, reduce distribution costs, capture valuable customer data or add impetus to a CRM programme.

Vertical constantly stays abreast of the latest digital technologies and will recommend the right mix of website, digital mailers, pay per click, online advertising and multi-media presentations to help you communicate more effectively with your customers.

Alpha Wire Company

A website dedicated solely to a single brand of cable is an industry first. Getting xtraguard.com right was imperative. The site helps engineers correctly specify cable for their applications. The SeleXion Guide takes parameters set by the user and recommends the exact Xtraguard cable type, therefore reducing the risk of cable failure. Using animations to show cable construction, the rich user interface makes the site extremely easy to use.

"…the site's construction closely follows the selection habits of cable specifiers, and initial feedback has been positive."

Sandy Jaouen – MarComm Manager

Jacktie

A revolutionary new product required a contemporary website to support it, which led to the creation of www.jacktie.co.uk.

Jacktie, a new product for securing to steel cladding, was introduced to the scaffolding world in 2007. www.jacktie.co.uk is one of the few websites dedicated to a single scaffolding tool, and features a design of bold colours and strong product imagery to reflect the construction industry in which it will be used.

Jaltek

Jaltek is recognised as the UK’s most progressive Electronics Manufacturing Services (EMS) provider. Having experienced sustained success and growth, the company began to evolve beyond the static EMS business model. It now offers an increasingly effective end-to-end service in the design and manufacture of complex electronic assemblies. Plus, Jaltek's customer profile had also evolved to include an ever-growing number of blue-chip customers.

In order to operate effectively in this 'tier 2' industry sector Jaltek needed to develop its corporate stance to better encompass the service offering and the larger customer base. The website was designed to fit in with this new look offering users intuitive navigation to access relevant information quickly and easily. This had to blend with a bold design that drew on Jaltek's philosophy of 'Not everything is equal'.

PDR

As PDR markets its products globally through a network of distributors, its website needs to perform two functions. Primarily, it must be a professional representation of the company and its products; and secondly, the backend must securely share vital sales and marketing information with its distributors. On a daily basis, distributors refer end users to the site to view PDR’s products and technologies.

"The winning and losing of business starts at the website, which is why we entrust the balance between design, copy and technical information to Vertical – in fact, they’ve been our full service agency for 17 years."

Roger Gibbs – Managing Director

PTL - JetRite

Designing and building PTL's website formed part of the challenge faced by Vertical when we were given just 5 weeks to effectively launch the electronics industry's latest, full production-ready, precision inkjet legend printer.

The website had to reflect the new corporate identity of the client whilst also mirroring the uniqueness of the JetRite technology; namely clean and sharp design with an emphasis on simplicity of operation. The website was designed to meet these needs and also had to be available in multiple languages ahead of the global launch of the machine at an industry leading event in Germany.

Miniflex

Vertical created an extensive online resource, featuring an intuitive navigation system, which enables users to locate required information across the entire product range and industry sectors applicable to Miniflex's operations. Plus, distributors have access to an authorised partner zone with secure login functionality allowing Miniflex to better support its global partner network.

"As a company we deliver a real business advantage to our customers and I believe our new marketing tool-kit reflects this advantage. Our existing market knowledge, combined with Vertical’s understanding of our industry and advanced marketing techniques, have meant that we have been able to effectively position ourselves on the global stage."

Paul Ekpenyong – Sales & Marketing Director

JCC - HighLIGHTS

A requirement to contact their wholesaler partners directly and regularly, led to the introduction of HighLIGHTS, a new digital mailer from JCC Lighting.

JCC's product offer is backed by a 500 page catalogue, but as the company introduce new products throughout the year, an additional approach was required to ensure that customers were kept informed regularly. The result is JCC HighLIGHTS which is emailed to wholesalers across the UK and features new product updates, news from JCC and industry news.

Furthermore, following the digital mailer distribution, JCC receives a full report which allows the team to see exactly how many people have opened the email successfully, how many people went on to click through to the website and which individual pages people viewed. It's this sort of full circle reporting that ensures our clients see exactly how successful their activity is.

Alpha Wire Mailer Series

This 6 month campaign was designed to continually put Alpha Wire's key product lines in front of both distributors and their sales people in attempt to keep these products at the forefront of their minds. Each mailer also offered a degree of technical training, reminding Alpha Wire’s channel partners of the unique selling points of each particular product.

The digital mailer series was a huge success. So well received were they by Alpha Wire’s distributor partners that the database grew from 3,600 to over 5,000 due to referrals during the period. Plus, with Vertical’s analysis capabilities, Alpha Wire was not only able to instantly track click throughs and downloads, but the team were able to see exact individual names.

Aerco E-News Newsletter

Aerco E-News is a monthly digital newsletter, introduced by Aerco for a selection of their customers. It is designed to offer the latest product news and information from Aerco, and ensures that their customers are kept up to date with what's happening at Aerco and in the industry as a whole.

Vertical designed the original template for the newsletter and we produce each monthly E-News. Plus, we manage the whole subscription database aspect to include new subscribers, any unsubscribers and all legal requirements.

Perhaps most importantly, following each E-News distribution Aerco receives a full report, which allows them to see exactly how many people have opened the email successfully, how many people went on to click through to the website and to what pages. It's this sort of full circle reporting that ensures our clients see exactly how successful their activity is.