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PDR

PDR wanted to establish its technology as the industry’s standard for the rework of printed circuit boards. By identifying the six key advantages of the technology Vertical created a marketing toolkit including brochure, datasheets, advertisements and exhibition graphics that highlighted these advantages.

Working with PDR’s established distributor network, Vertical also made collateral available in multiple languages to help underpin sales activities across the various international territories. This integrated seamlessly with other elements of PDR's marcomms activity such as web development and exhibition attendance.

The ongoing campaign is proving very successful, with PDR enjoying greater market awareness of its products and technology, ultimately leading to an increase in sales.