“This project is the highest calibre work that Alpha Wire has ever produced. Vertical has put the whole company on another level.”
Harry Quinn, European director, Alpha Wire InternationalAlpha Wire
Making changes to any established brand is a decision not to be taken lightly. Get your rebranding right and you can turn a £5m product line into a £25m product line in a few years. Get it wrong and you can wipe millions off your profit.
Vertical worked with Alpha Wire to rebrand XTRA-GUARD, a lucrative 22 year old cable brand, in order to increase sales and cement its market leadership position. Vertical advised on the new positioning of the brand by the analysing the clients market research and making recommendations to implement the correct programme.
The new branding was then incorporated into brochures, ads, direct mail pieces, catalogue pages as well as a website and flash presentation.
If you want to take your creative to the next level, talk to Vertical.Some of our recent work…
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Aerco
Creating a consistent identity was crucial to Aerco…Read more…
PDR
Establishing its technology as the industry’s standard.Read more…
Alpha Wire
Changing an established brand is not to be taken lightlyRead more…
