“Vertical understood exactly what we needed and was able to turn our thoughts into compelling design. Our suite of literature really communicates not just our range of products and services, but also our core values…”

Aerco

Creating a consistent identity was crucial to Aerco as it expanded its customer base, product lines and communications channels. This process was initiated with the development of a product reference guide booklet which was followed by a suite of branded sales collateral tailored to fit specific vertical markets and industry requirements without losing the corporate theme.

Using creative design and functional layout, Aerco is now able to clearly communicate its extensive product offering which covers numerous product groups and categories. The direct mail campaign effectively communicates additional service offerings to customers who may not have been aware of them previously.