How We Met - We were approached by the commercial director of LCL Electronics following a chance encounter on the golf course LCL Electronics - World Class Assembly
LCL Electronics is a leading UK contract manufacturer based in Leicester, offering a full range of capabilities including SMT and PTH assembly, box build, cable assembly, test, offshore and global purchasing. LCL were looking to increase awareness of their products and services throughout the UK, and to increase orders and sales.
Our Next Move

Our initial brief was to design and build a new website, incorporating a content management system, a new design and navigation system. This would be followed up by creating the rest of
the toolkit LCL
needed to ensure
its image reflected
its ethos of
‘world-class
assembly’,
including digital
newsletters,
corporate video,
creative design, PR
and case studies.

What Happened Next

The website was launched and received very positive feedback from both LCL and its customers and visitors. This was followed up with marketing activities including:

Regular email newsletters to a growing email contact list, informing customers and prospects of LCL’s services, technologies, new equipment and latest news.

Exhibition support including pre-, during and post-show activities with live social media updates, press packs, presentations and PR

Video editing to include new voice-overs and timings

Case study preparation, with full list of questions in order to obtain background information and relevant details

Regular press releases to trade and industry magazines, detailing the latest news and information from LCL, and article placements positioning LCL as a leading contract manufacturer

LCL Electronics has increased awareness through the marketing activities, with direct enquiries received from high-end OEMs on prototyping, and full production and box build queries following the website launch, article placements and exhibition activities. Website visitors and Twitter followers have also increased.

Trevor Pope, LCL’s Commercial Director said: