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Bringing Keywords Into Order






A lot of Search Engine Optimisation revolves around trying to predict the random methods people use to find a site. To complicate matters further, keyword order will have an impact upon organic search rankings. Keyword order will not just impact the…

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Keywords, Google and What’s Fair






Once bureaucrats gain a foothold, they are driven to expand their power: one restriction leads to two, then four, it’s exponential. And we all understand that governments worldwide were slow to react to the Internet, allowing years without any supervision,…

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SEO Font Definitions






Did you know that if you make text Bold, it is not only more visible to your readers but to search engines as well? What things should I be highlighting? Are italics the same as underlines? We’ve put together some…

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Keyword in header Top 5






An eye catching headline is good for drawing in readers, but do search engines work the same way? Putting a keyword or key-phrase within a header is not as simple as you’d first think. Web page headers are more like the…

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Internet or Social Media: Which Has More B2B Impact?






Think about this: in, say, 1998 my company offers high tech widgets using product datasheets and a corporate brochure. Then the internet comes along, and voila… I am using the same materials, the same brochure and product info, only now…

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Individual Keyword Density in Body Text






Individual keyword density differs from overal keyword density, in that it is the density of each keyword or key phrase. It is not the density of all keywords lumped together (overall). For many years the keyword tag dominated search engine ranking factors….

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How dense are my words?






You need text on a web page. Having a page that is constructed purely in flash, java-script or of images is next to worthless. Sure, sites as popular as Facebook can get away with this, but you are not them….

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Is the description meta tag still used?






This tag isn’t used in search engine rankings, so isn’t using it just a waste of time? I often hear ‘Well, if xyz site doesn’t used it then I’m not either…’. So, what are the reasons for still using this tag…

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Is B2B Advertising Dead? Not Really






“While everyone is saying advertising is dead, what they mean is that advertising the way it used to be done is dead. Giving people something they believe in, in a way that they can’t help but notice, is where the…

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Why is the TITLE tag so important?






Ranking Factor #3 The TITLE Tag element is placed inside the head structure of a web page’s html code. This tag places text into the browser page tab. A TITLE tag will look something like: <head> <title> Website optimisation techniques</title>…

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