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The Art of Conversation circa 44 BC






We keep talking about how marketing has changed and is changing. Fair enough. Maybe it’s time to take a look at what doesn’t change. Case in point: conversation. All marketing is or should be conversation — ways to encourage it,…

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Vertical Marketing and the B2B Zen Puzzle: If You Meet Buddha on the Road What Should You Do?






Marketing is full or irony. Or maybe it’s just a Zen activity that lends itself to statements like, “If you meet Buddha on the road, kill him.” That’s a simple Zen puzzle which means, in essence, that if you see…

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Have an Extra £299? Concerned About the Future of Advertising?






Please, please have a look at this offer I received. It’s an ad sent to marketers enticing us to come to a seminar, or should I say a ‘War of Words’ related to the future of advertising and the crisis…

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Effective Advertising? It’s All in the Headline!






Arguably the best book on advertising is “Ogilvy on Advertising,” from the 1970s. Back then he said something that has certainly come true: that all advertising would one day become direct response advertising. What does that mean? Well, direct response,…

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SEO – Keyword within Internal Site Links






With internal site links, you get two chances of hitting the target, yet so many sites are firing blanks. With the huge uprising of Content Management Systems (CMS) users, surely someone should lay down the law? In a previous article…

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SEO Keywords in Anchor Text






Within a web browser, an access key or page anchor allows a computer user to immediately jump to a specific part of a web page via the keyboard. They also allow a specific part of a page to be shown…

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Alt Tag SEO






If you are using a CMS? You could be missing a trick. How many authors and copywriters know what the this little tag does? Ask your self these question: Alt tag functions within the browser – name 3. Alt Tag…

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How To Give Your Keywords Prominence






Keyword prominence is an important factor in search engine optimisation, but how much is under your control and how much is under the web-developers control? Search engines judge a page by keyword frequency, proximity and prominence. So logic says you…

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We All Need Strong Leaders – Now More Than Ever






A few months back, I found an interesting article from IBM about business leadership and the qualities that employees most admire in a boss. I suggest we all re-read this news item (http://www.vertical-marketing.com/news/general-news/what-s-the-1-skill-you-need-to-be-an-effective-ceo-)… here’s why. In a recent interview, a…

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From Connection to Engagement






While some in B2B still argue about the value of social connections (a term which I prefer to social media), the movers and shakers at Facebook have already pushed on to what they see as the next phase, which is…

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