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B2B or B2C: These Days It’s All About Talking Around Your Product






Two examples of what I mean. Both illustrate the realities of what can only be called a new, skeptical age of marketing. 1. An entrepreneurial young man starts an executive dating company and it takes off. So much so that…

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A Simple Answer






Sometimes, maybe most of the time, we tend to over think things. It’s human nature… we want to know everything about everything before we make a decision, even small decisions. (I once took six months to purchase a pair of…

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How not to create your company website






One thing that really gets my back up is the lack of intelligent thinking that some B2B technology companies put into planning and creating their new website.  Particularly, given that a company’s website is probably the single most important communications…

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Our Reliance upon the web and electricity






A recent power cut reminded me of a major mistake many large companies make – hosting their websites on their own servers. This is often a big mistake. Even if you ignore the fact that it would be much cheaper…

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Paralysed by PowerPoint






What a great phrase, uttered by Neil Merry, a friend of Vertical. He was discussing the rather quintessential American idea of having meeting after meeting after meeting on the same subject, yet nothing ever seems to actually get done. He…

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Found on a marketing blog…






“In a former life I made a living doing research at the library and with a 2400-baud modem, pre-Internet. All these years later and somewhat ironically, I am not a believer in ‘big’ research projects when it comes to marketing…

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When It Comes To Writing, Getting Started Is the Hardest Part (Here Are Two Ways To Ease the Pain)






No truer statement has ever been made. Think about it, the headline and/or opening paragraphs of anything take the most time and cause the most pain… because there’s nothing, nothing worse than staring at a blank screen or piece of…

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