A recent article on the BBC website outlines the effect of increasing growth and accessibility of technology which is now not only available to large companies who invest in the most affective software or computers etc. but it’s an open game for businesses of all sizes and budget to benefit with growth and profit. It all depends on ‘the new ways that current technologies are applied that will continue to drive radical change to business models.’

After the mix opinions and speculation surrounding the new ‘Facebook Timeline’ it appears that even brand and group pages will be experiencing the change along with personal profiles.

The UK marketing industry has finally had some good news that involves companies increasing their confidence in marketing. This is outlined in a recent BBC article which Vertical can certainly relate to with an evident rise in business for us.

Doing business globally means conveying your message in different languages. Translations can be tricky if you don't manage them properly.

Time after time after time, empowered consumers force large corporations to change policies... yet these companies still don't understand the shift in power that's the hallmark of today's marketing.

As Facebook continues to evolve in its quest to remain relevant, B2B companies and their marketing agencies are caught in a dliemma of how best to use this primary social platform.

Facebook has revealed that it now has over 800 million active users (more than the population of Europe), and with as many users as the total internet did in 2004 (Source: F8 developer conference).

Ad word campaigns and email teasers are crucial parts of any marketing strategy... but direct mail just might be making a comeback.

Have a look at the EU and its economic troubles. Would you want your business to be in the financial condition of Italy? Then why are you still counting on olde worlde ideas? Look around Europe, look at your own country… and then tell me traditional answers will solve problems we've never seen before.

Marketing is about conversation, something that social media helps to encourage, and rules have changed... but have they? Cicero had some ideas about conversation that seem amazingly applicable.