Success of the CAB meeting
“I wasn’t entirely sure what to expect from the CAB, however I found the session extremely useful and worthwhile. It’s a great way of communicating our feedback and ideas, as well as meeting with other Vertical clients, and sharing ideas and experiences”, said David Myers, Group Marketing Director of Rebound.
This was just one of the positive comments received following our Customer Advisory Board (CAB), held last night (15 June).
As part of Vertical’s commitment to its clients, the CAB aims to find out their feedback on the agency, its services and what it can do to improve its service offering. Key discussion points were centred around briefing to billing procedures, reporting systems, and general feedback on what the agency are doing right (and wrong!).
“I’d like to thank all of the people who gave up their time to attend the CAB” said Paul Barlow, Vertical´s managing director. “Initial feedback shows it was a worthwhile activity, with lots of debate and interaction taking place. I’m looking forward to receiving the key points and discussing them in depth with the full Vertical team, following which we’ll put together a plan on how to implement the relevant ideas.”