Anixter Component Solutions appoints Vertical for an integrated marketing approach

Anixter Component Solutions, specialists in the supply and distribution of industrial metal and plastic fasteners, plastic enclosures and components, has appointed Vertical Marketing to work with them to provide integrated marketing communications services.

As well as wanting to raise general awareness of the company with new customers, Anixter Components has a number of communications-related objectives that they want to achieve. These include co-ordinated campaigns to launch new products to existing, lapsed and new customers, to raise awareness of Anixter’s custom design and manufacturing service, and to further enhance the quality of the design and copy of existing communications materials to reflect the quality of the brand.

Using our experience, and following consultation and analysis, Vertical will adopt an integrated approach to deliver targeted messages through all communications channels, including both traditional methods such as PR and email, combined with newer methods such as social media and other online/digital channels.

Andrew Fletcher, managing director of Anixter Components said, “We chose to work with Vertical due to their industry knowledge, media contacts, and their skills and experience, which I believe will help drive our business forward to meet our objectives over the coming months.”

A chance meeting on the golf course...

At Vertical we are never off duty, and that includes the golf course. A chance meeting with the commercial director of LCL Electronics at another client’s corporate golf day has led to this leading contract electronics manufacturer appointing Vertical for full marketing services to increase awareness within the industry of their manufacturing capabilities.

Over the past few months we have worked with LCL Electronics on a number of marketing deliverables, starting with a website re-launch. The new website is clean and clear, with detailed information and videos to demonstrate LCL’s full capabilities. Website visitors are increasing steadily month by month and the feedback has been very positive.

To support the website and to drive traffic to it, Vertical has created regular PR, written articles for key industry magazines, and carried out a social media programme. This has included full coverage from trade shows and exhibitions through Twitter and LinkedIn, with follow-up emails.

Trevor Pope, commercial director at LCL Electronics said, “We haven’t really used a professional marketing agency before, but by working with Vertical we have seen the impact that this has had. Our website looks fantastic and we have been impressed by the coverage we have received in industry press.”

Marmon Group launches new European company

When the Marmon Group decided to launch a new European division, Marmon High Performance Cable Group Europe (Marmon HPCG) , it turned to Vertical to deliver its launch deliverables.

Initial requirements for the launch including new branding which reflected the Marmon Group but that could work on its own, a new website, corporate literature and exhibition materials. The new company was officially launched at DSEi in September 2013, at which point the new website was put live.

It’s still early days with Marmon HPCG so check back soon for further updates on how we are working to make this new company a success.