Blog
Lost in Translation? A Few Points to Consider
Doing business globally means conveying your message in different languages. Translations can be tricky if you don't manage them properly.
Empowered Consumers and Marketing That Doesn't Get It
Time after time after time, empowered consumers force large corporations to change policies... yet these companies still don't understand the shift in power that's the hallmark of today's marketing.
Facebook in Flux
As Facebook continues to evolve in its quest to remain relevant, B2B companies and their marketing agencies are caught in a dliemma of how best to use this primary social platform.
Facebook and You!
Facebook has revealed that it now has over 800 million active users (more than the population of Europe), and with as many users as the total internet did in 2004 (Source: F8 developer conference).
Direct Mail Outpulls Online: Is There a Lesson Here for B2B?
Ad word campaigns and email teasers are crucial parts of any marketing strategy... but direct mail just might be making a comeback.
B2B Marketing and the Euro: In the Same Boat
Have a look at the EU and its economic troubles. Would you want your business to be in the financial condition of Italy? Then why are you still counting on olde worlde ideas? Look around Europe, look at your own country… and then tell me traditional answers will solve problems we've never seen before.
The Art of Conversation circa 44 BC
Marketing is about conversation, something that social media helps to encourage, and rules have changed... but have they? Cicero had some ideas about conversation that seem amazingly applicable.
Vertical Marketing and the B2B Zen Puzzle: If You Meet Buddha on the Road What Should You Do?
The practice of marketing is closer to Zen than you might suspect. Both require a radical shift in thinking and a sometimes counter intuitive undertsanding of what's right before your eyes.
Have an Extra £299? Concerned About the Future of Advertising?
Coming to London is a 'War of Words'... and for just 299 quid you can learn about the future of advertising! Have a look at the ad... and notice it's all words and typography... is this the future... all words, long copy? Maybe.
Effective Advertising? It's All in the Headline!
When it comes to advertising, marketing materials or PR, response often depends upon the headline.
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