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Empowered Consumers and Marketing That Doesn’t Get It






It’s the age of empowered consumers, be they B2B or B2C, at least in Europe and the United States and  (so figure, soon to come to a country near you, if it’s not already there). As obvious as this may…

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Do you know what people are saying about you?






With more than 140 million active users creating 340 million Tweets a day (source: blog.twitter.com), you may be forgiven for not knowing everything that is being said about you. However, figures like this show that you should at least attempt…

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Taking the step from Small to Medium…






A recent article on the BBC website outlines the effect of increasing growth and accessibility of technology which is now not only available to large companies who invest in the most affective software or computers etc. but it’s an open…

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Facebook Timeline for Brand pages






After the mixed opinions and speculation surrounding the new ‘Facebook Timeline’ it appears that even brand and group pages will be experiencing the change along with personal profiles. The layout will be the same as the existing profile layout with…

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Good news for UK Marketing






After routine browsing of the BBC News Business section we came across an article with some positive news for the UK Marketing industry. The article titled ‘UK business confidence ‘growing’ reflects on a recent survey carried out by Mindmetre research…

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Lost in Translation? A Few Points to Consider






We’ve all seen the laughable instructions that come with some cheap Chinese gadgets: “finger in socket not fine for shockable power pushing.” Incomprehensible, right? Yet… how do you know if your translations are any better? Generally you send them to…

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Facebook in Flux






It’s interesting to see Facebook re-evaluate its product offering in light of perceived challenges from Google, Microsoft and a plethora of smaller social media platforms like Squidoo, Flickr and the like. One gets the sense that the disastrous shooting star…

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Facebook and You!






Facebook has revealed that it now has over 800 million active users (more than the population of Europe), and with as many users as the total internet did in 2004 (Source: F8 developer conference). Are businesses still making the most…

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Direct Mail Outpulls Online: Is There a Lesson Here for B2B?






This isn’t scientific, I have no proof other than following the chatter online and a gut feeling, but I think that direct mail has been out of date for so long that it’s actually making a  comeback… and by that…

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B2B Marketing and the Euro: In the Same Boat






It’s easy to pontificate, as I have done, about the state of marketing and my belief that ‘everything has changed.’ Everything – that’s a strong word. It’s used to try to convey the urgency out there that too many are…

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