Sharing Some Interesting Ideas

We're always learning.

At Vertical, our whole raison d'être is ideas, and then sharing the good ones with our clients. Here you will found a selection of articles generated from experience. These articles are meant to stimulate ideas and encourage conversation about marketing, design, advertising and B2B technology.


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Pyramid Websites and Vertical Markets






Pyramid Websites and Vertical Marketing may be a big leap for those new to SEO, but in fact the principle has been around for many years. ‘Themed SEO’ is about addressing specific vertical markets with targeted information. Vertical markets are…

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Where B2B Meets B2C… Telling a Story






It’s a perfect B2B technology marketing storm. The rise of YouTube, Vimeo and Flickr, coupled with the lack of effectiveness of most print ads and a tremendous improvement in the quality and ease of use of equipment have pushed video…

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Who Decided To Call It Social Media?






For members of the B2B community, the term social media is prejudicial: it conjures up images of after-work get togethers, inane FaceBook chats and even more frivolous Tweets. Don’t let the term Social Media confuse you. Social media is simply…

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Don’t get lost in translation






Nothing grates more than poor use of your own language, so for any company selling overseas, getting your translation word perfect isn’t just advisable, it’s crucial. Poorly translated copy undermines your credibility and damages your brand’s reputation. It looks sloppy…

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Product Photography – how to gain those extra column inches






“Good photography is the key to extra column inches…” We asked Jon Barrett, a well respected editor of various B2B trade magazines, about the importance of good product photography in ensuring your product is featured. As professional product photography is…

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Effective Business Planning






A basic guide to creating your business plan “Business planning is a detailed examination of a proposed course of action for a new business, the introduction of a new product or a modification in strategic direction.” “What a business plan…

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What’s in a brand?






It goes without saying that every business wants to be a customer’s first choice and building and managing a brand can play a significant part in making that happen. The concept of a brand extends far beyond just your company…

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The 7 Deadly Sins of Facebook Marketing






Some smart folks at Ogilvy came up with a list of Facebook marketing sins. When you stop to think about it, these can be applied to just about all marketing efforts, but are spot on when it comes to social…

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7 essential steps to intelligent social media






Develop a plan. The intelligent application of social media begins by understanding that everything you do is an extension of your overall marketing strategy, which is why it’s critical that all social media efforts reflect and enhance your brand in…

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VM 2011 Marketing Survey – Results






Our B2B Marketing Survey said… We asked our clients, and others, about their views on marketing agencies, communications activities, social media and B2B marketing. Do they think social media is important to B2B marketing or just a FaceBook fad? How…

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