Exhibition Packages

With Vertical all you need to do is turn up…

Those of you who have attended industry and trade exhibitions will know that it takes a serious amount of planning, resources, and organisation skills, not to mention patience to make the exhibition a success. In an ideal world, we’d all have a year to prepare, the perfect stand location and a host of people to carry out the planning and execution.

We don’t live in an ideal world, but when it comes to exhibitions, you can come close.

Vertical has the skills, contacts, experience and understanding of exhibitions to deliver a successful and well planned event. Our most recent exhibitions were a fantastic success: “The whole process was made easy once I’d discussed my requirements with Vertical. After that, I could get on with my day-job and leave the planning and organisation to the agency,” said Roger Gibbs of PDR, who attended Productronica in November 2007 for the first time as sole exhibitor.

It may be a daunting prospect to attend an exhibition but we can make it very easy for you. From initial stand booking, stand build, pre-exhibition press and show materials to attendance at the show, customer contact and post-show follow ups, Vertical can work with you to deliver.

In issue 4 of Idiom we outlined the key factors to a success exhibition. These included:

  • Setting objectives – what do you want to get out of the exhibition? Make sure you set realistic and achievable targets
  • Identify your target market – think about the type of people who will be attending and their requirements
  • What about stand build? Ensure you use an experienced supplier who can project manage the build and offer technical expertise
  • Stand location – this is determined by many factors, but by working closely with your agency and exhibition organisers, you can aim to ensure the best stand location possible.
  • What should be on the stand? This will depend on your expected visitor but using audio and visual materials will be an attraction. Consider brochures and gifts to entice visitors but above all, the design of your stand is paramount as this will be the initial attraction. Also plan to man the stand with experienced personnel.
  • Promoting the exhibition – take advantage of exhibition information packs and pre-show publicity. Use a mix of PR, advertising and direct marketing to increase visitor numbers and contact the media well in advance to arrange briefings.
  • Finally monitor and evaluate – review your objectives to see how well they were met, to see what worked and what didn’t.

We recently put these factors into practice, with three clients exhibiting at one exhibition, Productronica 2007. Tim Rose said: “Right from the word go, we used our knowledge of the exhibition and drew from previous experiences to ensure it ran smoothly for all clients. This involved project planning meetings to confirm requirements, constant communication between us, the client and the show organisers, and keeping on top of deadlines.”

Communication and organisation is key, and with many years’ experience of planning and executing successful exhibitions, why not contact us to discuss how to maximize your investment in a trade show?

We are offering fixed price packages to either get you started on the exhibition trail, or to help you invest further in your exhibitions, working with you from booking your initial stand to post-show follow ups.

With Vertical it’s easy to attend an exhibition. You can leave the planning to us and get on with your day job, and let us do ours. For more information download our Exhibitions brochure below.

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